With more than 1 billion monthly users, Instagram is the ideal platform to connect with a massive audience. Instagram is the most frequented social network, second only to Facebook, with users spending an average of 53 minutes each day there.
Maintaining connections with clients and leads is made easier by using Instagram. Almost all users follow at least one business account to stay in touch with their favorite brand.
Instagram’s potential to expedite the sale of products is another angle to think about. According to a survey, 65% of people accessed a brand’s website or app after seeing it on Instagram, and almost half of those had made a purchase, either online or in a store.
A major benefit of Instagram advertising is the opportunity to reach a large audience that is interested in engaging with businesses and making purchases from those brands. Aside from the obvious advantages, this social network offers a few more perks.
In recent years, Instagram has become a useful platform for businesses to promote themselves, so here are four methods to use to grow your company.
Establish Your Objectives
Your Instagram marketing plan should begin with an objective setting. Everything you do on Instagram, from deciding on a content style to leveraging ad mechanics, will be driven by your goals. Popular goals that businesses strive to achieve by using the best free Instagram tools include raising brand exposure, managing brand reputation, fostering community, speeding up sales, learning more about customers and the market, and more.
The requirements of your company should be reflected in your objectives. If your business’s bottom line is healthy, there’s little use in trying to increase revenue using Instagram. Instead of concentrating on what you want, try what the market or your consumers want. Make sure your objectives are specific, measurable, achievable, relevant, and time-bound (SMART) for maximum effectiveness.
Define Your Intended Audience
If you don’t know who you’re trying to reach, your commercial efforts will be in vain. Make sure you create a buyer persona as a first step. Find out the demographics of your average buyer, including their age, gender, employment, region, and degree of disposable money. The more you learn about your target audience, the better off you’ll be.
However, don’t create a fictitious character. As opposed to making assumptions, you should use data. It is possible to learn more about your target audience by looking through Instagram hashtags that are directly associated with your line of work.
Look at the profiles of people who use those hashtags more closely and try to find out more about them, including what they like and dislike.
Examine Your Competitors
Examining the accounts of similar businesses might help you understand Instagram marketing. Discover who they are, the topics they cover, and how they engage with their followers and other businesses and influencers.
Think about what your competitors are doing well, but also keep an eye out for what they could be lacking. The result will be novel and you can use efficient methods for promoting your brand.
Just pretend for a moment that you’re using Instagram to promote your client’s private practice in psychology. Typical Instagram medical accounts provide diagnostic guidance for mental health issues through static photographs posted by the physicians themselves. As a result, posting videos of engaging psychological tests might help you stand out from the crowd.
Create a Unified Style
Don’t skimp on quality; all information, no matter the format, should be well-designed and interesting to read. It’s good to know a few facts about the most popular Instagram photographs to help you conceptualize the ideal visual style.
For instance, likes for photos with a high degree of texture are 79% higher. Preferences for photos with a light tone are 24% higher than likes for photos with a dark tone.
Don’t use this information without giving it some consideration, and keep in mind that the brand’s aesthetics should reflect that company’s values. Staying true to your brand’s colors and rules is encouraged, as this will help your content be easily recognized across all of your platforms.
Final Thoughts
It’s essential to make your Instagram feed stand out, so it’s important to learn the platform’s best tools and stay up with Instagram’s progress. A lot of time and effort is required to maintain a brand’s social media account active and relevant.
Brand recognition, client retention, revenue, and new leads are just a few areas where Instagram marketing may excel. Integrating Instagram advertisements with other channels such as email, messenger, online push notifications, and SMS may increase your return on investment and help you nurture leads.
