Brilliant Ideas Marketers Have Ever Come up with in a Bid to Increase Casino Player Engagement
Casinos have always been an intriguing phenomenon, and with online casinos popping at every corner of the globe, the industry has never been more competitive. Therefore, it has become imperative for online casino marketers to get innovative to stay ahead of the pack.
With the sheer level of completions, several strategies have been employed over the years to guarantee effective conversion rates. Casino online Canada platforms, for example, use national holidays like St. Patrick’s Day as an avenue for nudging players to claim lucrative bonus deals and enroll in different gaming activities.
Honestly speaking, it’s difficult to count the number of marketing approaches that have been successful in the recent past. However, there are a few that have worked exceptionally well compared to others. Here’s a closer look at some of the most remarkable.
For a player to consider signing up or returning to play another game is the experience that usually counts. To offer players an exceptionally unique experience, casinos have been incorporating gamification, a digital strategy that adds a few video game elements into everyday activities.
Gamification allows a casino to track the progress of a player and understand player preferences, thereby customizing the experiences to specific punters. Today, many online casinos are using gamification techniques that may include:
- Trophies for logging in, along with valuable tokens that players can cash in as they spend time gaming in the lobby.
- Progress bars based on the player’s activity which unlock a range of in-house benefits on specific levels.
- Avatar creation that is part of the user’s profile to represent their gaming personality.
- Adventures and missions in the lobby, accompanied by different perks in different stages.
- PVP games and tournaments with leaderboards where players can best each other in the lobby to showcase skills and earn bragging rights.
- Social media integration.
Loyalty programs have become a popular strategy to retain customers in casinos. These loyalty programs are typically hinged on comp points, or reward points are usually placed at varying levels within the casino community. The more a player bets, the higher they climb on the hierarchy. This may come with privileges like first dibs on some bonuses and promotions, among other player advantages.
For sure, there is nothing more appealing than a ‘play to earn’ scheme. So, when players finally settle for a casino and play for some time, there is usually some sort of sunk-cost bias because of the accumulated points, which already carry value. The concept is borrowed from comp points in land-based casinos, but instead of offering rewards like hotel vouchers and free meals, the ones here are more convincing as they have a monetary value.
Cashback bonuses are a way for the casino to instantly say ‘thank you’ to players without much hassle. These bonuses are typically awarded as a percentage of the amount of money the player has lost at the casino over a specified period. The percentage varies from casino to casino, but in most cases, it lies between 5% and 20% of losses.
This bonus type is one of the most popular because of the immediate rewards it offers. Some casinos specify wagering requirements that players must meet before they can cash out on the bonus, but the more generous ones will loosen the restrictions to attract more players.
Interactive Live Casinos
Betting at an online casino can be a lonely exercise, especially recently when the covid pandemic struck and players had to remain indoors due to the quarantine requirements. In addition, the nature of a traditional site can be detached as players have no real human interaction as they play the different casino games. This is especially the case for players that have traditionally been social when playing games at brick-and-mortar establishments.
As social media continued to become a fundamental aspect of everyday life, it was only a matter of time before players would want to chat with other people. This led to the birth of live casinos, a way for users to remotely place bets in the comfort of their homes while chatting with real people, including dealers and other players. Adding a social aspect to online gambling is twice as effective compared to non-interactive play. The time spent playing also goes up when players associate, in one way or another, with other individuals.
The above marketing strategies have proved fruitful for tons of online casinos, and one of the reasons has to be their subtle nature. They are a natural addition to the platforms and act to benefit both the operator and the player. The average player is always looking for perks that work for them, and the above strategies do just that. But, of course, the site’s visual outline will pull some strings or be a total failure depending on how it has been executed.