Facebook is the largest and most used social media platform worldwide. With billions of users, there are many interesting facts that people should know about this application. The fact changes every year, so in 2022, many facts have changed from the past few years.
There is a huge competition among YouTube content creators, which often leads some of them to buy Facebook page likes if they cannot generate organic traffic alone. Below are a few current Facebook Statistics That will be helpful for you to keep up with how people are using FB.
General Facebook stats
- Facebook user –
Facebook walls accounted for 2.7 billion users in 2021; over a year, it grew by 6.2% and became 2.91 billion monthly active users. With such stats, Facebook is undoubtedly the most used social media platform worldwide. Earth’s total population is 7.9 billion, and around 2.91 billion users use this application, meaning 36.8% of the world’s population uses this application monthly. The fun fact is only 4.6 billion people have access to the Internet. This makes it 60 % of every user who has an Internet connection uses Facebook.
- FB income –
The first time Facebook’s income source was recorded was in 2012. The application generated around 5 billion U.S. dollars at that time. However, now the application can make earnings more prominent with around 117 billion U.S. dollars. With time application changes a lot. Now it can earn a decent amount of money with a rise of 36 % from the last few years. The application collects its revenue mostly from advertising.
- Brand value –
Facebook has become 7th most valuable brand all over the world. However, the top sport has been held by apple with an estimated brand value of 263.4 billion U.S. dollars. While Facebook has only 81 billion, this brand value gave it 7th place surpassing many huge brands like Walmart, Spotify, and many more.
- AI research –
It has been ten years since this application has been researched on artificial intelligence. The user interface of this application and algorithm uses an AI-based program to enhance the user experience. In addition, Facebook announced rebranding its original name to meta platforms. Meta is the parent company of Facebook, Instagram, and WhatsApp applications.
At first, the algorithm of Facebook used to work phone number of likes on a particular page to enhance their visibility. Consequently, it led to people buy FB page likes to make their page more prominent and invisible among other content creators. However, with time the algorithm of the application is now completely changed and only provides useful content for its users.
- Favorite age group –
This application is most popular among the older age group. However, people under the age of use Instagram most of the time. For example, only 15.9 % of male internet users in the age group 25 – 34 use this application, while the ratio of the age group 35 – 44 is 17.7 % which shows the popularity of this application among older people.
Talking about the female user in the age group 35 – 44, around 15.7 % of females use FB. On the other hand, the female user in the above age group using FB 18%.
Why did Facebook become popular in less time?
FB is one of the first social media platforms introduced in 2005 by Mark Zuckerberg. There are several reasons why it gained popularity in less time. Some of them are as follows.
- User interface –
People in the starting days of technology were not much familiar with and advanced compared to now. So most popular reason why the application thrived at that time was easy to use interface. So it was easy for people to easily understand all aspects of the application and website.
- Entertainment –
People also use them as a greater source of entertainment because content creators often upload content that can be very entraining. This feature attracted a lot of users and content creators. People were getting famous by making content and enjoying their work.
- Monetization –
Making content and getting famous are not the only things a person can do on FB. They can also earn a decent amount of money. Now it has been used by various celebrities and influenced many users. What can be better than showing talent and making money online.
Monetization is not the only way by which people can earn money. You have to approach many big companies for sponsorship as a content creator. Collaborating with brands and product and many more things can help you make money on this platform.
These facts and stats about Facebook are crucial in the market thriving or running a new business. First, the application is still the most used platform despite many more in the competition. Making an account is also an easy job. You can simply sign up and start exploring different things now.