Entrepreneurs are happier than standard employees, according to the Wall Street Journal. Becoming the owner of your very own bakery business is the perfect way to boost your mood and make some cash. It will even improve your customers’ mood as a recent study found that 41% of people eat baked goods to induce happiness. But with more than 9,000 retail and commercial bakeries in America, you need to do everything you can to make a success of your business.
Offer free samples
You’re the new kid on the block and prospective customers want to know that your baked goods are as good as, if not better than, the items sold at other bakeries in town. 67% of people say that free samples from a bakery encourage them to buy products from them. Even the sight and smell of your baked goods will convince people to buy from your bakery. 77% say that they’re more likely to buy good-looking and nice-smelling bakery products. Make sure you have lots of different options for people to try and entice them in with mouth-watering smells, such as cinnamon, vanilla, and lemon.
Protect your business
Every bakery should have insurance in place to protect their business, their workers, and their customers. 82% of businesses say they’re more likely to use a business that prioritizes the safety and well-being of its workers. F&B insurance protects all food and beverage businesses in the event of a workplace incident, such as a fall, cut, burn, or trip. This is beneficial for both your bakery business and your employees as it covers things such as lost wages and medical bills. You should also have public liability insurance as this will cover you if you accidentally forget to label an allergen on a baked product and a customer falls ill.
Promote key features
68% of consumers say they’re more likely to buy baked goods from a bakery that makes the items fresh on-site rather than off-site. To be successful, you must provide this service to your customers. Make sure you promote this crucial part of your business on your social media, menu boards, leaflets, and similar. If you use local produce, highlight this in your marketing material, too, as 80% of Americans prefer to shop local. In fact, anything that makes you stand out from the crowd should be included as it could really help to make your business a success.
Baked goods are in high demand which is why you should consider opening your own one. Follow these tips and you’re sure to make a success of your new venture.